Defenex

Blog

Finding and removing brand infringement

How counterfeits, lookalike domains, phishing and impersonation work, and what to do about each — written for brands without a legal team on call.

A grid of near-identical product listing cards with a search beam passing over them; two cards are outlined in red.

Find · 7 min

How to find counterfeits of your product online: a manual playbook

A step-by-step way to search marketplaces, search engines and social for fakes of your product — and to tell a real finding from noise.

Four simple storefronts in a row; a sealed envelope is routed along a thin line into one of them.

Enforce · 8 min

Reporting counterfeits on Amazon, eBay, Etsy and AliExpress: a platform-by-platform guide

Where to file, what each marketplace asks for, and what to have ready before you start. A reference for reporting counterfeit listings yourself.

Two nearly identical doors side by side; the one on the right is a flat facade propped up by struts, its frame glowing red.

Threats · 7 min

Lookalike domains: how typosquatting works and what to do when you find one

The patterns behind domains built to be mistaken for yours, how to tell a parked name from a live threat, and which response fits each case.

A figure holding a single sheet of paper stands where a path forks; one branch leads to a camera, the other to a sealed product box.

Enforce · 7 min

DMCA or trademark complaint? Choosing the right notice for a counterfeit listing

A DMCA notice covers copyright, not counterfeits. How to tell which claim fits a listing, what each notice must contain, and why many fakes get both.

Two hands pass a large red key across a table, over a balance scale.

Enforce · 7 min

UDRP explained: when it's worth filing to take a domain back

How the UDRP works, what you have to prove, what it costs, and how to tell whether a lookalike domain is worth a complaint or just worth watching.

A grid of product listing cards: one is crossed out while new, identical cards appear beside it.

Decide · 7 min

Why counterfeiters relist — and why one takedown never ends it

A removed counterfeit listing often comes back within days. Here is why relisting happens, and what actually reduces it over time.

Two near-identical support chat icons; the copy casts a red shadow that reaches toward a customer.

Threats · 7 min

Fake customer support accounts: how impersonators target your customers

Impersonators pose as your support team on social media to take customers' money and logins. How the scam works, how to find them, and how to report them.

A browser window with a blank login form, and a red fishing hook dropping into the password field.

Threats · 7 min

Brand phishing pages: how to spot them before your customers do

Phishing pages copy your login or checkout to steal customer details. How to find them early, how to confirm one, and who to report it to.

An open case folder holding a screenshot, a clock, a fingerprint pattern and a sealed envelope.

Enforce · 8 min

The evidence file: what to capture before you send any takedown

Infringing pages disappear and come back. What to record before filing a takedown so you can prove it, escalate it, and show a pattern later.

A balance scale with a toolbox and stopwatch on one side and a shield on the other.

Decide · 8 min

DIY brand protection vs. hiring help: an honest cost comparison

When doing brand protection yourself is enough, when it isn't, and how to work out the real cost of each, including our own pricing.